DAZN MAYWEATHER v McGREGOR / Perform OTT
How Now are at the forefront of sports consumption change. While traditional delivery models were charging consumers close to USD$100 through to £19.95 - just for the fight, DAZN are leading the revolution in democratising sport and delivering it to fans at prices - EVERY sports fan can afford.
As global content agency for DAZN (Perform OTT), we've recently delivered the MvM campaign across the world. The excitement generated from being part of this worldwide phenomenon, has been nothing short of awesome.
The campaign touched channels from social to VOD and TV. How Now delivered a tailored creative for each territory. For Japan, the approach concentrated on the road to victory, the challenges of their respective journeys and reminded viewers to sign up early to avoid missing out.
For Germany the creative focused on the hype and the hyperbole. In what felt like the worlds most talked about fight, there would eventually come a time when the talking would stop, and the fighting begin.
The campaign included Youtube pre-rolls and social ads.
Source – https://vimeo.com/233177002
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DAZN MvM Social Teaser YouTube
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DAZN MvM Social Teaser Twitter
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