KEEP IT IN THE GROUND / The Guardian
BRIEF: Create a video message calling on The Gates Foundation to divest its money from fossil fuel exploration.
SOLUTION: Tap into an emotive, heartfelt plea from people all over the world. With smartphone in hand, signatories to the #KeepItInTheGround iniative recorded our script and uploaded their clips.
how now developed the creative, whilst also writing and directing the film. The campaign is complemented with trailers for Instagram and Vine.