LBC US ELECTION 2016 / Global Radio
The LBC Reactive Campaign is just that - reactive to the world and the conversation that ensues. In the lead up to the US Presidential election, we produced an ad detailing LBC's coverage of the event with Nick Ferrari broadcasting live from NYC.
We approached the brief with a legacy image featuring devices playing LBC. Our answer - position LBC in the US in scenes of typical Americana. We produced VOD and social platform versions. Opinions have run high in the aftermath of the result.