NFL GAME PASS / NFL (Perform OTT)
How Now's profile in global sports promotion has recently expanded to include another behemoth franchise - NFL Gamepass International. Delivering to the South America's, Asia Pacific, Australia, New Zealand and the Middle East, our creative is currently pitching the Gamepass proposition to the world.
The creative takes a more light-hearted sidestep from previous executions, adopting an inside touch to speak to audiences who may already be converts, but not currently customers.
The campaign utilises TV in all territories, in conjunction with online, where the 30 second execution is complimented with a series of 6 second pre-rolls.
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