DAZN 2018 / Perform OTT
At How Now we are pleased to take our collaboration with DAZN through 2018, continuing to make imaginative and unique work for the sports-streaming giant.
So far this year we have crafted a series of innovative spots that showcase the best of what DAZN has to offer, as well as what the brand itself stands for: disruption, revolution, and the democratisation of sport.
DAZN has expanded into several new territories in 2018 including the United States and Italy, and we have been thrilled to create inventive launch films that showcase the attitude and ethos of DAZN, often transcreating campaigns into five different languages.
Our campaigns have been among some of the most-viewed spots that DAZN have ever presented. Our Super Bowl promo held their highest ever click-through rate (at almost double the industry average), and our campaign for the Joshua / Parker fight in March garnered over 4 million views on Youtube.
Back to work
DAZN: Global Consumer Event
Source – https://vimeo.com/280597352
DAZN: Bellator Annoucement
Source – https://vimeo.com/280587408
DAZN: NBA Finals 2018
Source – https://vimeo.com/280579572
DAZN Sports Spring
DAZN Home of Cycling
Source – https://vimeo.com/280580779
DAZN: El Clásico
Source – https://vimeo.com/280609230
DAZN Home of Baseball 2018
DAZN Joshua vs Parker 2018
Source – https://vimeo.com/265218437
DAZN NBA Playoffs 2018
Source – https://vimeo.com/265192624
DAZN F1 Launch 2018
DAZN Multisport 2018
Source – https://vimeo.com/265197571
DAZN Multifootball 2018
DAZN NPB Baseball Launch 2018
DAZN Six Nations 2018
Source – https://vimeo.com/259879007
DAZN Super Bowl 2018
Source – https://vimeo.com/265205761