HEART BRAND CAMPAIGN 2018 / Global
In 2018, we have continued our partnership with Global by turning our sights to Heart, and giving the much-loved radio brand a modern makeover.
Set to a medley of chart-toppers, the campaign, written and directed by How Now, resulted in a summer-soaked rollercoaster ride through all things ‘feel good’ across national and regional TVC’s, VOD, and Cinema.
Whether being catapulted through the air, rising in a spin class, or throwing your hands up at a house party, the ad perfectly captures Heart’s enduring appeal of feeling good.
With a four-track music mix of Justin Timberlake’s Can’t Stop the Feeling!, Little Mix & CNCOs’ Reggaetón Lento, Pink’s Beautiful Trauma and Keala Settle and The Greatest Showman Ensemble This is Me - How Now have crafted a seamless musical ride that perfectly accompanies the visuals’ sense of ‘up’, and very clearly leaves you with no doubt that Heart is the place to go to when you want to: ‘Turn Up the Feel Good’.
Ashley Tabor OBE, Founder and Executive President of Global Radio, states, “honestly, it’s such a great ad, thank you to you and your team for all your hard work on it, it’s much appreciated.”
Back to work
Heart Campaign 2018 National TVC
Source – https://vimeo.com/280594713