ITV NEWS REBRAND FILM / itv
When ITV News came to ITV Creative to promote their rebrand, they delivered a clear brief. Increase awareness of their globally positioned, award winning coverage. Phil and Sacha directed and produced the campaign.
The market research suggested a significant lack of brand strength and public awareness. Phil's response: detail the 'news machine' in action, from Westminster to West Africa.
ITV News Brand Film
Source – http://vimeo.com/66833819