LBC CAMPAIGN 2018 / Global Radio
We are over the moon to continue our collaboration with LBC throughout 2018.
This year's campaign spans a new nationally and regionally focused TVC, series of VODs, social ads, and DOOH that focus on the foundation of LBC's appeal: the driving opinions and passion of their callers, the breadth and scope of their guests, and the knowledgeability and tenacity of their presenters, whilst introducing the latest high-profile presenter to join LBC, Eddie Mair.
We have conveyed the quality, credibility, and breadth of programming for news and current affairs that LBC unfailingly offers, whilst staying true to the much-loved energy and aesthetic of LBC’s marketing that we have helped to develop over our three-year partnership.
Laura Hollis, Senior Marketing Manager at Global, comments:
“How Now have created welcoming, bold, and enticing ads that completely capture the essence of LBC, the opinions and topics that it covers, and the span of emotions it rides on a daily basis.
"To be able to unpack a news brand of this nature and repackage it so succinctly, whilst retaining its pace and breadth, is a phenomenal task and there’s no agency better equipped to do it than How Now.”
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