NFL GAME PASS 2018 / NFL (Perform OTT)
How Now has refreshed our relationship with the NFL and Perform OTT to deliver a slick new campaign for NFL Game Pass.
The creative invites you to get amongst the action, and “Be There” to experience the visceral excitement of American football. With an innovative graphics treatment that immerses the viewer in the extraordinary experience of the NFL, the athleticism and emotion of football feature front and centre.
The campaign involved a comprehensive transcreation process in order to release the work across multiple territories worldwide; going live in over 20 countries and in four different languages, English, Latin American Spanish, Brazilian Portuguese, and Japanese.
Lauren Dodds, Production Manager at Perform, states, “the NFL are super happy with these… How Now have captured the inherent excitement of the sport – letting ‘football sell football’ – and elevated a GFX-based creative to the next level, creating a premium suite that speaks to a global NFL fan base.”
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NFL Game Pass English 30"
Source – https://vimeo.com/280588112
NFL Game Pass LATAM Spanish 20"
Source – https://vimeo.com/280739656
NFL Game Pass Brazilian Portuguese 15"
Source – https://vimeo.com/280739716
NFL Game Pass Red Zone
Source – https://vimeo.com/280618413
NFL Game Pass NFL Network
Source – https://vimeo.com/280618221
NFL Game Pass Condensed Games
Source – https://vimeo.com/280618039