The power of people.
Harnessing the power of real people to call for change from one of the world's most influential foundations, in partnership with The Guardian
Developing the creative, writing, producing, and directing a film that implores The Gates Foundation to divest its money from fossil fuel exploration.
Mobilising the influence of everyday people to enact impactful change
We understand the passion of real people. We developed the creative for this spot in order to harness the genuine pleas of impassioned communities across the globe, in order to communicate this pressing message. With smartphone in hand, signatories to the #KeepItInTheGround initiative recorded our script and uploaded their clips. This campaign was complemented with trailers for Instagram.